What is the minimum order quantity (MOQ) for starting a nail polish brand?

The minimum order quantity varies by manufacturer, but many offer MOQs as low as 100 bottles. Some even offer sample orders of 10-50 bottles for testing before larger production runs.

Can I start a nail polish brand from home?

Yes, you can start by handling branding, marketing, and sales from home while partnering with a manufacturer for production. Most entrepreneurs begin as home-based businesses before scaling to commercial spaces.

2026 BRAND LAUNCH GUIDE

Start Your Own Nail Polish Brand
Complete 2026 Step-by-Step Blueprint

Q: What's the profit margin on nail polish?

Typical profit margins for nail polish brands range from 50-70% for direct-to-consumer sales and 30-50% for wholesale. High-end brands can achieve even higher margins with premium pricing.

Everything you need to launch a successful nail polish or gel polish brand in 2026. From $1,000 startup cost to your first 1,000 customers. Made in USA manufacturing.

Start with $1,000

Minimum startup capital

MOQ 100 Bottles

Low minimum order

Made in USA

FDA registered facility

50-70% Profit Margins

High earning potential

Book Free Consultation Read Complete Guide

FDA Registered Facility • 200+ Brands Launched • 90-Day Success Guarantee

Why 2026 is the Perfect Time to Start Your Nail Polish Brand

The beauty industry is experiencing unprecedented growth - here's your opportunity

Huge Market Opportunity

The global nail polish market is projected to reach $16 billion by 2027. Clean beauty and specialized formulas are driving unprecedented growth.

$16B Market 15% CAGR Growing Demand

Clean beauty segment growing 20% annually
At-home gel kits market exploding
Niche markets underserved
Direct-to-consumer opportunities
Social media driving discovery

Low Startup Costs

With our low MOQ of 100 bottles, you can start your brand with minimal investment. No need for large capital or inventory risk.

MOQ 100 Bottles No Minimums Startup Friendly

Start with as little as $1,000-2,000
No manufacturing equipment needed
No formula development costs
Dropshipping available
Scale as you grow

Complete Creative Freedom

Create a brand that reflects your vision. From formulas to packaging to marketing - you're in complete control.

Your Vision Custom Everything Unique Identity

Custom formula development
Unique color collections
Branded packaging design
Your brand story
Target your ideal customer

8-Step Brand Launch Blueprint

Follow this proven roadmap to launch your nail polish brand in 3-6 months

Market Research & Validation

Time: 2-4 weeks • Cost: $0-500

Analyze 10+ competitor brands
Identify your unique selling proposition
Define target customer personas
Validate demand through surveys
Set pricing strategy

Brand Identity Development

Time: 2-4 weeks • Cost: $500-2,000

Create brand name and check trademarks
Design logo and visual identity
Develop brand story and mission
Define brand voice and personality
Secure domain and social handles

Product Development

Time: 4-8 weeks • Cost: $1,000-5,000

Choose formulas (10-free, 21-free, vegan)
Select color palette and finishes
Develop custom colors if needed
Test formulas for performance
Finalize product specifications

Packaging Design

Time: 2-4 weeks • Cost: $500-3,000

Select bottle and cap styles
Design primary and secondary packaging
Create compliant ingredient labels
Order packaging samples
Test packaging for functionality

Manufacturing First Batch

Time: 4-6 weeks • Cost: $1,000-10,000

Place initial manufacturing order
Quality control and batch testing
Receive and inspect finished goods
Prepare for fulfillment
Inventory management setup

Sales Channels Setup

Time: 2-4 weeks • Cost: $500-3,000

Build e-commerce website (Shopify)
Set up Amazon and Etsy stores
Establish wholesale terms
Create sales materials
Implement payment processing

Pre-Launch Marketing

Time: 4-8 weeks • Cost: $500-5,000

Build email list with lead magnet
Create social media content calendar
Send PR packages to influencers
Develop launch campaign assets
Set up retargeting ads

Official Launch & Scale

Time: Ongoing • Cost: Variable

Execute launch day activities
Monitor sales and customer feedback
Optimize based on data
Plan product line expansion
Scale marketing efforts

Download Complete Launch Checklist

Brand Launch Packages

Choose the perfect package to match your budget and goals

Starter Package

$999/launch

Perfect for testing the waters

100 bottles production
2 colors from catalog
Standard packaging
Basic labeling
4-5 week production
Brand launch checklist

Start Testing

Launch Package

$4,999/launch

Everything needed for successful launch

500 bottles production
5 custom colors
Custom packaging design
Professional labeling
5-6 week production
Complete brand launch guide
Marketing strategy template
Social media content ideas

Launch Your Brand

Pro Package

$14,999/launch

For serious brand builders

2,000 bottles production
10+ custom colors
Premium custom packaging
Complete branding suite
6-8 week production
1:1 brand strategy session
Marketing plan development
Influencer outreach list
PR template package

Build Your Empire

Brand Success Stories

Real entrepreneurs who launched successful brands with our support

Jessica Chen

Founder, Luna Nails

"Started with 200 bottles, now selling 5,000+ monthly. LuxeFormula's low MOQ made it possible to test the market without huge risk."

2 Years in Business 5,000+ Monthly Sales Featured in Allure

Maria Rodriguez

Founder, Sol Nails

"Their HEMA-free gel polish formulas were perfect for my allergy-sensitive clients. The brand launch guide saved me months of research."

18 Months in Business 3,000+ Monthly Sales Vegan Certified

Alex Smith

Founder, Chroma Cosmetics

"The custom color matching was incredible. We created a unique holographic collection that went viral on TikTok. Their manufacturing quality is exceptional."

1 Year in Business 10,000+ TikTok Followers Sold in 50+ Stores

Frequently Asked Questions

Everything you need to know about starting your nail polish brand

How much does it cost to start a nail polish brand?

You can start a nail polish brand with as little as $1,000-$2,000 for a minimum order of 100-200 bottles. A more comprehensive launch with custom formulas, professional packaging, and marketing budget typically costs $5,000-$15,000.

Cost Breakdown:

Product Manufacturing: $800 - $1,200 (100 bottles)
Packaging Design & Production: $500 - $2,000
Brand Identity & Logo Design: $300 - $1,500
Website Development (Shopify): $500 - $2,000
Legal & Business Registration: $300 - $1,000
Initial Marketing & Photography: $500 - $3,000
Total: $3,200 - $11,700

How long does it take to launch a nail polish brand?

A complete brand launch typically takes 3-6 months. This includes:

Product Development: 4-8 weeks
Manufacturing: 4-6 weeks
Branding and Packaging Design: 2-4 weeks
Marketing Setup: 2-4 weeks

With our streamlined process, you can launch your brand in as little as 3 months with proper planning and execution.

Do I need FDA approval to sell nail polish?

Nail polish is regulated as a cosmetic by the FDA. While you don't need pre-approval, you must comply with FDA regulations including:

Proper labeling with ingredient listing
Manufacturing in a registered facility
Compliance with Good Manufacturing Practices (GMP)
Adherence to color additive regulations

As your manufacturer, we handle FDA compliance for you. Our facility is FDA registered (FEI: 3031525994) and follows cGMP standards.

What's the profit margin on nail polish?

Typical profit margins for nail polish brands range from:

Direct-to-Consumer: 50-70%
Wholesale to Retailers: 30-50%
High-End/Luxury Brands: 60-80%

With our manufacturing costs starting at $2.50-$5.00 per bottle, and retail prices ranging from $12-$25, you can achieve healthy profit margins that scale with your brand's growth.

Start Your Own Nail Polish BrandComplete 2026 Step-by-Step Blueprint